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TheTrybe Agency – A Digital Showcase for an Ambitious Tech Firm
Full design and development of TheTrybe Agency’s showcase website, an Algerian tech company experiencing rapid growth.
The goal: create a strong, clear, and modern digital identity that matches their international ambitions.
Client
TheTrybe agency
Project type
Corporate Website
Industry
Technology
Year
2025
Impact
5 projects acquired
Recruitment
+45 applications
Conversion Rate
9.4% via forms
Deployment
2 weeks
About the Project
The client did not have an existing website. They needed a full solution—from information architecture to art direction.
The challenge was twofold: build a strong online presence and structure the brand message for an international audience.
Objectives
From the very beginning of the project, we identified four major strategic objectives to guide the site’s design:
01
Highlight services in a clear and engaging way
By structuring the offering into clear, interactive blocks, each service becomes immediately understandable to visitors. Micro-interactions and icons ensure quick reading without visual overload.
02
Create an emotional connection with visitors through human elements
By integrating real team photos, internal testimonials, and a section dedicated to company culture (“Life @ Trybe”), we enhanced the agency’s transparency and sense of closeness.
03
Structure a smooth and fast user journey
The site architecture was designed to guide the user without friction: each section answers a key question, and the content is organized to encourage exploration without getting lost.
04
Strengthen conversion through visible and animated CTAs
Calls to action are strategically placed, visually emphasized, and optimized for mobile. The result: better lead capture and more clicks on the forms.
Design Process
Aligning the agency’s strategic vision with real user needs to create a high-impact landing page.
01
Exploratory Research
Comparative analysis of tech agency landing pages (local & international)
Visual trend analysis
Identification of direct competitor strengths/weaknesses
02
User Interviews
5 qualitative interviews with existing leads and partners
First impressions on the brand
Expectations for an agency’s digital showcase
03
Persona and Journey Definition
Mapping typical users (startup founders, HR recruiters, etc.)
Key intent definition for each page section
Mobile prioritization: ~70% of traffic estimated on mobile
04
3 Key Insights to Remember
- 5-second clarity: Clear hero messaging
Credibility + accessibility: Human tone, modern design
Smooth journey: Fewer distractions, natural scrolling
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